5 Reasons Why Non-Profits Should Use Social Media
5 Reasons Why Non-Profits Should Use Social Media
Non-profits play an important role in society. They help to make the world a better place, one person at a time. Whether it’s donating your time or donating money, many people want to give back. Non-profits are a big part of that. These organizations do everything from volunteering to build houses for underprivileged families to collecting clothing and food for shelters and soup kitchens.
There are so many things non-profits can use to their advantage, but social media marketing is something that very few of them take advantage of. Research shows that only 17% of non-profit organizations use social media as part of their marketing plan. That’s why we’re going to give you 5 reasons why non-profits should start using social media right away!
Social Media is Free Advertising
Many non-profits are hesitant to use social media because they think it’s going to cost a lot of money. The truth is, social media is completely free! There’s no reason to not leverage these networks and let your followers know who you are and what you do. Some organizations even have entire social media staff working around the clock. Their job is to make sure that their posts are engaging and that they’re replying to any questions their followers may have. Overall, people are spending more time on social media than ever before. According to Forbes, the average millennial spends about 35 hours a month on social media. That’s a lot of time to reach your followers and let them know what your non-profit is all about!
Boost Awareness of CAUSES
When you’re running a non-profit, you’re likely trying to raise awareness for a specific cause. You may be collecting money for animals in need or clothes for children in poverty. Whatever the cause may be, it’s important that all the people who follow your page know what it is. When using social media, you can create posts that are dedicated to all the causes your nonprofit supports. You can even collect donations right through your page!
Naturally, you want your page to be engaging and interesting. You want followers to stick around and engage with your posts. That’s why it’s important to use social media to boost awareness of causes as well.
Help Attract Donors and Volunteers
Another reason that non-profits should be on social media is to attract donors and volunteers. Volunteers are important to any non-profit organization. They make the world a better place and they don’t cost anything. If your non-profit is collecting clothes for kids who don’t have enough clothing, you may have people who want to help you collect. Perhaps they want to collect for one day. Or, maybe they want to collect every week. Volunteers are important to any organization, but they can be hard to find. That’s why they should be a priority when you’re managing your social media page.
Non-profits Should be on Social to Recruit Staff
Some non-profits are just getting their feet wet when it comes to social media. You may only have one or two people running your entire organization. That’s why having a social media presence can help you recruit more people and find better staff.
You can use social media to look for staff members. Post open positions and let everyone know that you’re hiring. You can also use social media to recruit people for volunteer positions. If you’re trying to recruit new staff members or volunteers, you need to make your organization attractive. That’s where social media comes in.
Wrapping Up
If you’re a non-profit organization, you should be on social media. Period. Social media is a great way to reach a large audience. It’s also a great way to recruit volunteers and staff members. If you’re still unsure about why you should be on social media, take a look at these 5 reasons again.
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