Beyond Posts: How Small Businesses Can Leverage Social Media Advertising and Sponsorships

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Social media platforms are becoming increasingly popular these days, seeing which, many companies have created social media handles to leverage the trend. However, not all businesses are able to use social media for their business prospects. Have you ever wondered why? The Answer to Social Media Success: Customer Engagement by Responding to Comments The reason is actually very straightforward and simple – lack of user engagement and taking things for granted. Many think that just posting online will get them the customers but that is far from the truth. One should realize that social media platforms have shot to fame because people have found ways to connect with others and trust opinions shared online. But not everyone trusts everything that is written online. People believe only in those things that are consistent, have a single voice, and seem genuine. So, if you are creating a social media post in which you talk about how trustworthy you are but don’t reply when a customer shows interest, just imagine what they will think of you. Obviously, they won’t be too happy and lose interest. On the contrary, if you engage with them in real time and keep on doing that repeatedly, they will eventually start trusting you and become loyal customers for life. Powerful Tips to Improve Interaction with Customers on Social Media One of the most important things that you should know before interacting with customers on social media is treating them as normal human beings. If you can do that, you have won half the battle of converting them into loyal customers. Below are some powerful tips that can help you interact better with customers on social media: 1.Personalized Comments Do you have a standard response that you copy and paste for similar queries during social media interaction? If yes, you should stop using that response and focus on writing personalized comments. Every customer on their journey with a brand shows certain parts of their character, which reveals their personality. So, it is important that you should show customers what you have learned about them by mentioning something related to them in the comment. For instance, if a customer is always looking for a certain type of product, you should talk about any discount or offer related to that product. Or if someone seems like that, they don’t trust things that they buy online. You should foster credibility by revealing your credentials. You never know when a small detail can influence a person into becoming a loyal customer. 2. Call to Action Once you have forged a bond with your potential customer, you should provide them with a solution to their need with a powerful Call-to-Action text. For instance, if the customer is looking for clothes to wear in winter, you should direct them to your online store with something like “Get cozy this winter, shop our latest collection here [link],” When your call-to-action text is in sync with your overall conversation, the customer feels more inclined to buy your product or use your service. Final Thoughts Creating wonderful posts on social media platforms is only half the work done when it comes to acquiring customers’ trust and interest. As a small business, you can build real rapport and sell your product services better if you can engage customers and understand their full story. With real-time and personalized responses, you can really impact the customers positively and improve your sales.

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