Creating content is a major part of the strategy for almost any marketing campaign, big or small. But one type of content that gets discussed less frequently than others is video content. Why is this so? Isn’t video content marketing important in social media marketing? This article explores why you should invest in video content if you are using social media to market your business. You will also learn about different types of video content and how you can use it to your advantage.

Why Are Video Content & Social Media Marketing a Perfect Match?

Video content has a high chance of going viral, thanks to social media. Consider the fact that over 80% of the world’s Internet users are visual, and that many of them are on social media: You have a huge potential audience for your video content. If you’re using video content, it’s likely that it will become popular and start to spread, which will have an exponential effect on your business.

Video content is also a great way to position yourself as an authority in your industry: It helps people see you as an authority on your field, and it will inspire trust among your target audience. When you make video content that adds value to your target audience, you’re also making an investment in your brand. It will increase brand awareness, and it will help you create a positive image for your company. Video content can help you connect with your target audience at a deeper level, which will make them more likely to buy from you. It’s a great way to express yourself and your brand’s personality.

How to Leverage Video Marketing in Your Social Media Strategy?

There are several ways to use video content in your social media marketing strategy. Here are a few suggestions to get you started:

• Create an explainer video: An explainer video is a short video that explains your company’s product or service in a simple and visual way. This is a great video content type to use if you’re launching a new product. An explainer video can be used in all social media channels, from your website to your Facebook page.
• Host a video contest on social media: People love contests, and hosting a video contest is a great way to keep your audience engaged with your brand. Offer something valuable to your audience, like a product or a service, for example, and make your video contest social media-friendly.
• Post short video clips: Short video clips, similar to short video blogs, are great for sharing relevant content on social media. You can, for example, create a short video clip series where you talk about common challenges your target audience might be facing.

5 Types of Video Content for Social Media Marketing

1. Video blogs: Short video blogs, where you talk to your audience, are a great way to stay connected and build trust. They’re a great tool to use if you’re launching a new product or hosting a new campaign. They allow you to share your knowledge and expertise with your target audience.
2. Interviews: Interviewing your industry experts is a great way to add value to your audience and promote your brand. Interviewing industry experts can be a great way to earn backlinks from other websites.
3. Behind-the-scenes videos: Showing your audience the behind-the-scenes of your company can be a great way to engage with your audience. Behind-the-scenes videos are a great way to show your audience that you’re a real, honest business that is accessible.
4. Product videos: Product videos are a great way to promote your products and show them in action. Product videos are great for eCommerce businesses and storefronts, since they allow you to highlight and sell your products directly to your audience.
5. Live videos: Live videos are great for connecting with your audience and engaging them on a real and genuine level. Live videos are an excellent way to connect with your audience, answer their questions, and build trust.

Which Video Content Type Should You Use?

The type of video that you create will depend on your company, your industry, and your target audience. There are, however, a few things that you should keep in mind, no matter what type of video you want to create: - Make sure that the video is relevant to your industry: otherwise, it will be pointless. - The video should be visually appealing and engaging.

Video Content Creation Checklist

When you’re creating video content for your social media marketing strategy, there are a few things that you should keep in mind:

• Write a great script: Your script is the foundation of your video content, so it’s important to get it right. A poorly written script will make your video less engaging, and it will, therefore, be less effective. A great script will keep your audience hooked, and it will make your video more successful.
• Keep it short and engaging: Try to keep your video as short as possible. Most videos are between 90 seconds and 2 minutes long, which means you have a small window to engage your audience. If your video is too long, people will get bored and click away.
• Choose the right platform for your video: Most social media platforms have specific video content guidelines. Make sure that you follow the guidelines and host your video on the platform that is best for it.

Conclusion

Creating video content for social media is a great way to increase your brand awareness and to build a connection with your target audience. Video content has a high chance of going viral thanks to social media, which will help you reach a wider audience. When you create video content for social media, you should make sure that it is relevant to your industry, visually appealing, and engaging.

You should also keep in mind that the video content should be short and that it should be hosted on the right platform. Post your social content with LaunchSocialCloud! Reach out today!