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How to Market Your Small Business on Social Media: A Guide for Those of You Who Are Completely Lost

Tommy House • February 16, 2023
How to Market Your Small Business on Social Media: A Guide for Those of You Who Are Completely Lost ‍ If you’re a small business, the social media landscape can be daunting. It’s a space that is slowly but surely being taken over by big brands with substantial marketing budgets. These brands have already invested in dedicated social media managers, who manage their profiles and oversee their content. Small businesses don’t always have these resources, but that doesn’t mean you can’t compete or succeed on social media as a small brand. In fact, there are some distinct advantages to being a small business when it comes to getting your brand out into the world—and those same principles also work in reverse for smaller brands who may not be able to afford dedicated social media specialists. Here are some tips to get started with your own social media presence: Research is key The first thing to understand about social media is that you’re not the only brand on the platform. You’re not even the only small brand on the platform. You’re not even the only small business on the platform. You’re just one voice among many, competing for attention from your target audience. The only way to rise above the noise is to do your research and figure out what people are already looking for. You might be surprised by the insights you can glean from a quick scroll through your newsfeed. It’s not just about what you post, but also about what you respond to. If your brand is active on social media, you’ll be able to track what kind of posts get the most engagement. These interactions help you to understand how your target audience behaves. You can also take this one step further by following your competitors on social media. This will give you a glimpse into how they operate, how they post and how they interact with their followers. This can be especially useful when it comes to Instagram, since you can follow a competitor without them being aware that you’re doing so. Be yourself (but also be aware of your brand) As you’re scrolling through your newsfeed, you may notice some brands (especially those with a large following) are very different in person than they are in their marketing. This is especially true for lifestyle brands like travel, food and fitness. These brands tend to “speak’ in a different voice than their product. They want to be approachable, relatable and friendly, but also aspirational. They want to make you feel like you could do what they do, even though it might be out of your reach. They don’t want to come off as elitist or snobby, but they do want you to understand the brand is aspirational and the people behind the brand should be, too. The best way to do this is to be authentic. Don’t try to be something you’re not, but don’t shy away from your brand, either. Leverage the platforms you already know Small businesses are often forced to start with a single platform, and then grow out organically from there. This means you should start on the platforms you know best. If you’re a graphic design firm, you might want to start on Instagram, since it’s a great way to show off your design portfolio. If you’re a coffee shop, you might want to start on Facebook, since it’s a great way to build a customer loyalty program. If you’re a B2B company, you might want to start on LinkedIn, since it’s a great way to build your company’s brand. These are just a few examples, but whatever your business is, you’re sure to find a platform that will let you start engaging with your target audience right away. Don’t forget video and email Although social media is mostly associated with visual content, there are some great ways to utilize other forms of media, too. Video is a great way to provide information, show your day-to-day operations and convey a brand personality you may struggle to convey in written form. Email is another great way to engage with your audience, but unlike social media, it tends to be more one-way communication. You can send out newsletters, you can send out offers and you can send out links to your best content. Email is also a great way to link to your social media profiles, and vice versa—so don’t forget about it, even if you’re spending most of your time scrolling through your feed. Start a blog, too! Finally, you should also think about starting a blog. Although it may seem like an afterthought, a blog is one of the best ways to build a following. It gives you a platform to put out consistent content and allows you to show off your expertise in more detail. It also gives you a visual component, since you can use blog images and guest posts to show off your products and services. Blogs are also a great place to include links to your social media profiles and give people ways to connect with you online. In conclusion, don’t forget to have fun! There’s a lot of pressure on small businesses to compete in the social media space, but that doesn’t have to be a bad thing. In fact, it can be a great opportunity to show off your personality and build a following of engaged customers.

How to Market Your Small Business on Social Media: A Guide for Those of You Who Are Completely Lost

‍If you’re a small business, the social media landscape can be daunting. It’s a space that is slowly but surely being taken over by big brands with substantial marketing budgets. These brands have already invested in dedicated social media managers, who manage their profiles and oversee their content. Small businesses don’t always have these resources, but that doesn’t mean you can’t compete or succeed on social media as a small brand. In fact, there are some distinct advantages to being a small business when it comes to getting your brand out into the world—and those same principles also work in reverse for smaller brands who may not be able to afford dedicated social media specialists. Here are some tips to get started with your own social media presence:


Research is key

The first thing to understand about social media is that you’re not the only brand on the platform. You’re not even the only small brand on the platform. You’re not even the only small business on the platform. You’re just one voice among many, competing for attention from your target audience. The only way to rise above the noise is to do your research and figure out what people are already looking for. You might be surprised by the insights you can glean from a quick scroll through your newsfeed. It’s not just about what you post, but also about what you respond to. If your brand is active on social media, you’ll be able to track what kind of posts get the most engagement. These interactions help you to understand how your target audience behaves. You can also take this one step further by following your competitors on social media. This will give you a glimpse into how they operate, how they post and how they interact with their followers. This can be especially useful when it comes to Instagram, since you can follow a competitor without them being aware that you’re doing so.


Be yourself (but also be aware of your brand)

As you’re scrolling through your newsfeed, you may notice some brands (especially those with a large following) are very different in person than they are in their marketing. This is especially true for lifestyle brands like travel, food and fitness. These brands tend to “speak’ in a different voice than their product. They want to be approachable, relatable and friendly, but also aspirational. They want to make you feel like you could do what they do, even though it might be out of your reach. They don’t want to come off as elitist or snobby, but they do want you to understand the brand is aspirational and the people behind the brand should be, too. The best way to do this is to be authentic. Don’t try to be something you’re not, but don’t shy away from your brand, either.


Leverage the platforms you already know

Small businesses are often forced to start with a single platform, and then grow out organically from there. This means you should start on the platforms you know best. If you’re a graphic design firm, you might want to start on Instagram, since it’s a great way to show off your design portfolio. If you’re a coffee shop, you might want to start on Facebook, since it’s a great way to build a customer loyalty program. If you’re a B2B company, you might want to start on LinkedIn, since it’s a great way to build your company’s brand. These are just a few examples, but whatever your business is, you’re sure to find a platform that will let you start engaging with your target audience right away.


Don’t forget video and email

Although social media is mostly associated with visual content, there are some great ways to utilize other forms of media, too. Video is a great way to provide information, show your day-to-day operations and convey a brand personality you may struggle to convey in written form. Email is another great way to engage with your audience, but unlike social media, it tends to be more one-way communication. You can send out newsletters, you can send out offers and you can send out links to your best content. Email is also a great way to link to your social media profiles, and vice versa—so don’t forget about it, even if you’re spending most of your time scrolling through your feed.


Start a blog, too!

Finally, you should also think about starting a blog. Although it may seem like an afterthought, a blog is one of the best ways to build a following. It gives you a platform to put out consistent content and allows you to show off your expertise in more detail. It also gives you a visual component, since you can use blog images and guest posts to show off your products and services. Blogs are also a great place to include links to your social media profiles and give people ways to connect with you online. In conclusion, don’t forget to have fun! There’s a lot of pressure on small businesses to compete in the social media space, but that doesn’t have to be a bad thing. In fact, it can be a great opportunity to show off your personality and build a following of engaged customers.

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Responding to Comments: A Key to Customer Engagement for Small Business

By Nishant Yadav • October 24, 2024
Social media platforms are becoming increasingly popular these days, seeing which, many companies have created social media handles to leverage the trend. However, not all businesses are able to use social media for their business prospects. Have you ever wondered why? The Answer to Social Media Success: Customer Engagement by Responding to Comments The reason is actually very straightforward and simple – lack of user engagement and taking things for granted. Many think that just posting online will get them the customers but that is far from the truth. One should realize that social media platforms have shot to fame because people have found ways to connect with others and trust opinions shared online. But not everyone trusts everything that is written online. People believe only in those things that are consistent, have a single voice, and seem genuine. So, if you are creating a social media post in which you talk about how trustworthy you are but don’t reply when a customer shows interest, just imagine what they will think of you. Obviously, they won’t be too happy and lose interest. On the contrary, if you engage with them in real time and keep on doing that repeatedly, they will eventually start trusting you and become loyal customers for life. Powerful Tips to Improve Interaction with Customers on Social Media One of the most important things that you should know before interacting with customers on social media is treating them as normal human beings. If you can do that, you have won half the battle of converting them into loyal customers. Below are some powerful tips that can help you interact better with customers on social media: 1.Personalized Comments Do you have a standard response that you copy and paste for similar queries during social media interaction? If yes, you should stop using that response and focus on writing personalized comments. Every customer on their journey with a brand shows certain parts of their character, which reveals their personality. So, it is important that you should show customers what you have learned about them by mentioning something related to them in the comment. For instance, if a customer is always looking for a certain type of product, you should talk about any discount or offer related to that product. Or if someone seems like that, they don’t trust things that they buy online. You should foster credibility by revealing your credentials. You never know when a small detail can influence a person into becoming a loyal customer. 2. Call to Action Once you have forged a bond with your potential customer, you should provide them with a solution to their need with a powerful Call-to-Action text. For instance, if the customer is looking for clothes to wear in winter, you should direct them to your online store with something like “Get cozy this winter, shop our latest collection here [link],” When your call-to-action text is in sync with your overall conversation, the customer feels more inclined to buy your product or use your service. Final Thoughts Creating wonderful posts on social media platforms is only half the work done when it comes to acquiring customers’ trust and interest. As a small business, you can build real rapport and sell your product services better if you can engage customers and understand their full story. With real-time and personalized responses, you can really impact the customers positively and improve your sales.
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